Labubu is not your average toy. This quirky little creature—part monster, part mischief—has become a global sensation in the world of designer collectibles. Created by the artist Kasing Lung and produced by Hong Kong-based toy company POP MART, Labubu combines fantasy, artistry, and emotion in one highly sought-after figure.
With its signature toothy grin, large expressive eyes, and whimsical backstories, Labubu has carved out a unique space in the hearts of collectors. Its design is both fantastical and relatable, making it an emotional symbol for many who find joy in collecting.
The Origin of Labubu
Labubu was born from the imaginative mind of Kasing Lung, a renowned illustrator from Hong Kong known for his ability to blend darkness and charm in one stroke. His illustrations often reflect deep emotions, childlike wonder, and eerie beauty.
Labubu first appeared in Lung’s illustrated books as a mischievous forest creature. It wasn’t long before POP MART saw the potential to bring the character to life as a vinyl figure—and thus began the Labubu toy craze. Lung’s unique aesthetic and storytelling skills turned Labubu into more than a character—it became a mythos.
Kasing Lung was inspired by European fairytales and childhood folklore, which is evident in Labubu’s overall design. From ragged ears to wide eyes and spindly arms, Labubu perfectly embodies the lost innocence and playful mischief of a fairytale gone rogue.
Why Is Labubu So Popular?
There are several reasons why Labubu has become a cult favorite:
- 🎨 Unique Design:
With jagged teeth, fuzzy hair, and a mischievous look, Labubu toys stand out from conventional cute figures. It’s creepy but cuddly. - 📦 Limited Editions:
Most Labubu series are released in blind boxes and come in limited runs, making each variant a prized possession. - 🤝 Pop Mart Collaborations:
POP MART collaborates with artists to release special edition Labubu series. These include themes like forest animals, astronauts, pirates, and more. - 📖 Storytelling Appeal:
Each figure feels like it belongs to a storybook world. Many collectors are drawn not just to the toy, but the narrative it implies. - ❤️ Emotional Connection:
The character often reflects a duality—fear and comfort, sadness and joy. Many fans resonate emotionally with Labubu’s odd expressions and awkward innocence. - 🌍 Global Accessibility:
POP MART has expanded aggressively into global markets with stores in Asia, Europe, and North America, making Labubu easier to access for international fans.
Popular Labubu Series and Variants
Here are some of the most iconic Labubu toy lines:
- 🧌 The Monsters Series – The original and most iconic version, featuring Labubu and friends.
- 🏴☠️ Labubu Pirate Series – Featuring swashbuckling outfits and marine themes.
- 📚 Labubu Fairy Tale Series – Based on classic fairy tales like Little Red Riding Hood and Pinocchio.
- 🍬 Sweet Bean x Labubu – A collaboration with another POP MART character.
- 🚀 Labubu Space Adventure – Labubu dressed in astronaut suits and cosmic gear.
- 🐉 Labubu Zodiac Series – Each figure themed after the Chinese zodiac signs.
- 🎃🎄 Halloween and Christmas Editions – Seasonal series that feature spooky or festive attire.
Some rare versions even glow in the dark, change color, or feature flocked (fuzzy) textures. Collectors also keep an eye out for “secret editions,” which are extremely rare and not listed on the box.
Labubu in the Resale Market
Due to its limited nature, Labubu toys often sell for two to ten times their original retail price on platforms like eBay, StockX, and collector communities. Rare figures such as secret editions or artist-signed versions can fetch hundreds of dollars.
Labubu’s resale market has developed its own niche economy. Some of the most sought-after editions include:
- 🏆 Golden Labubu (secret edition) – Known for its metallic gold paint and ultra-limited run.
- 🧠 Labubu x Skullpanda Mashup – A crossover figure that brought together two of POP MART’s top IPs.
- 📼 Vintage Retro Labubu – Limited to specific conventions or anniversaries.
In collector forums and Discord groups, users often trade and auction off rare pieces. Authentication is key, and some even request videos during unboxing to ensure legitimacy.
Where to Buy Labubu
- 🛍️ POP MART Stores and Website
- 🧸 Blind Box Retailers like MINISO and Artbox
- 💻 Online Marketplaces (eBay, StockX, etc.)
- 🎟️ Collector Conventions like DesignerCon or Toy Soul Hong Kong
- 🤖 POP MART Machines (Asia and Europe) – Vending machines with randomized blind boxes.
Tip: If you’re hunting for a specific figure, check Facebook collector groups and Discord communities. These places are goldmines for swaps and sales. For rare items, look for listings that include proof of purchase or original packaging.
The Cultural Impact of Labubu
Labubu isn’t just a toy—it’s a cultural phenomenon. It taps into a larger trend of “cute-meets-creepy” aesthetics found in K-pop fashion, anime, and TikTok trends. Labubu’s appeal spans generations, from Gen Z collectors to adults who grew up loving oddball fantasy creatures.
Its viral presence on platforms like Instagram, TikTok, and Xiaohongshu (Little Red Book) has further amplified its reach. Collectors often share:
- 🎁 Unboxing videos
- 🖼️ Diorama setups
- 🎨 Custom-painted Labubu figures
- 👗 Cosplay inspired by Labubu’s outfits
Brands have also taken notice. There have been limited-time Labubu-themed café menus in Asia, apparel collections with streetwear brands, and popup exhibitions showcasing the evolution of Labubu through the years.
Labubu vs. Other POP MART Toys
Labubu is often compared to other beloved POP MART figures like:
- 👗 Molly – Stylish and fashionable but more serene than Labubu.
- 🌙 Dimoo – Ethereal and whimsical, ideal for dreamlike settings.
- 🖤 Skullpanda – Dark, fashion-forward, and edgy.
- 🧚 PUCKY – Pastel, dreamy, and whimsical.
Still, Labubu remains one of POP MART’s top-selling franchises due to its emotional expressiveness and wide range of variants. It also offers greater visual versatility—from fairytale vibes to sci-fi to horror—making it a creative playground for artists and fans alike.
Tips for New Labubu Collectors
- 🎲 Start with a Blind Box: It’s affordable and exciting.
- 🧐 Research Rare Editions: Understand what’s limited and what’s mass-produced.
- 💬 Join Online Groups: Communities help you avoid fakes and find good deals.
- 🪞 Display Wisely: Use clear cases or creative dioramas to show off your collection.
- 📊 Track Prices: Use apps or collector spreadsheets to monitor rising values.
- 🕰️ Don’t Rush: Building a great collection takes time. Patience brings better deals.
The Future of Labubu
As POP MART continues to expand globally and Kasing Lung explores new artistic directions, the Labubu universe is expected to grow with:
- 📺 Animated shorts or series
- 👕 More crossovers with fashion brands
- 🏠 Interactive pop-up events or Labubu-themed cafes
- 🌐 Augmented reality collectibles or NFTs
- 🤝 Collaborations with Western toy companies or studios
Labubu is also making its way into high art galleries. Kasing Lung has hinted at sculpture exhibitions, fine art prints, and even storytelling books that dive deeper into Labubu’s universe.
Final Thoughts
Labubu is more than a toy—it’s a symbol of creativity, nostalgia, and emotional expression. Whether you’re a casual fan or a serious collector, owning a Labubu figure means you’re holding a piece of imaginative art that’s taken the world by storm.
With its continued popularity and innovation, Labubu is set to remain a centerpiece in the global designer toy scene for years to come. The blend of narrative, mystery, and artistic charm ensures that Labubu is not just a collectible—it’s a cultural icon. https://whatsapp.com/channel/0029Vb5vwzxAInPgXwW5Rs3Q
